Impact of store environment on impulse buying behavior
نویسندگان
چکیده
منابع مشابه
Impact of Store Environment on Adult Generation Y Consumers’ Impulse Buying
Until recently, Baby Boomers, with over 76 million members strong, were the largest consumer market in the U.S. However, as members of this generation have gradually entered retirement age and their spending has shifted from trendy goods to more mature, need-driven products, Generation Y has emerged as an enormous force which will inevitably rival Baby Boomers’ market dominance (Cortes, 2004). ...
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Purpose: This paper is to identify and explain the in-store shopping environment effects that drive consumers’ impulse buying decisions. Methodology: Primary data is collected from 100 randomly selected shoppers in Abbottabad and Islamabad. Descriptive data analysis along with test of significance was applied to analyze data. Findings: Results indicate that presence of an enjoyable, pleasant an...
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this study is a try to explore effects of buyer impulsivity and in-store environment factors on impulse buying in chain stores. path analyses technique was used for analyzing the model and structural equation model and t-value test for evaluating hypothesis. statistical society of this study is consumers of chain stores in tehran. by cochran method 384 people were selected as a sample.450 quest...
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This study extends a stimulus–organism–response (S–O–R) model to include impulse-buying behavior, which plays a vital role in electronic shopping but has not gained much attention in e-commerce research. Grounding our research in environmental psychology, we test the effects of virtual atmospheric cues on online impulse-buying behavior and spending, via a consumer survey. The study applies elab...
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Online shopping is gradually becoming popular in the developing countries like India. The online bookstores have emerged as a new destination which attracts millions of shoppers every day. The impulse buying in the offline stores has been a major area of interest for the researchers. But with the boom in online shopping, there is a scope to study the different aspects of impulse buying in onlin...
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ژورنال
عنوان ژورنال: European Journal of Marketing
سال: 2013
ISSN: 0309-0566
DOI: 10.1108/ejm-03-2011-0110